Our Story

Four decades of passion, craftsmanship, and a love for the guitar

A seasoned guitarist lost in the music, embodying the lifelong passion for the instrument that drives Heritage Guitars UK

Born From a Passion
For the Guitar

Heritage Guitars UK was founded in 1985 by Robert Haines, a lifelong guitarist who believed that every musician deserved access to instruments of genuine quality — paired with honest, knowledgeable advice.

What began as a modest single-room shop on Cathedral Street has grown into one of the most respected independent guitar retailers in the West Midlands and Welsh Borders. Despite that growth, the values Robert instilled on day one have never changed.

Maintaining the same hands-on, personal approach that has earned the trust and loyalty of guitarists across Britain for four decades, every instrument we stock is played, assessed, and professionally set up before it reaches the shop floor.

We are proud to be an independent business. That independence means we stock only what we genuinely believe in — not what any corporate buyer tells us to sell.

A Hereford Institution

Nestled in the historic heart of Hereford, our Cathedral Street showroom has welcomed players of every level — from children picking up their very first guitar to seasoned professionals seeking a specific vintage tone.

We have supplied instruments to touring musicians, session players, recording studios, music colleges, and thousands of passionate hobbyists throughout the UK. Our reputation is built entirely on word of mouth — and we take that trust seriously.

Over the years we have hosted live in-store sessions, guitar clinics with visiting artists, and repair workshops. The shop is, and always has been, a community hub for musicians in the region.

A natural-finish dreadnought acoustic guitar, one of the many fine instruments in our collection

What We Stand For

These aren't just words — they're the principles that have guided every decision at Heritage Guitars UK since 1985.

Passion

We love guitars. Every member of our team is a player — and that enthusiasm shines through in everything we do.

Integrity

We give honest advice. If a guitar isn't right for you, we'll say so — even if it costs us a sale.

Excellence

Every instrument is set up by our in-house luthier before it leaves the shop — so it plays perfectly from day one.

Community

We are part of the musical fabric of Hereford — supporting local musicians, schools, and events.

Why Choose Heritage Guitars UK?

Six reasons why musicians return to us again and again — decade after decade.

Expert Staff

Every member of our team is a working musician. We don't just sell guitars — we play them, understand them, and love them.

Authenticity Guaranteed

Every instrument we sell is verified as genuine. We work directly with authorised UK distributors and manufacturers.

Professional Set-Up

Our in-house luthier sets up every guitar before sale — adjusting action, intonation, and nut slots for perfect playability.

Flexible Payment

0% finance options available on selected instruments. We want every player to access the guitar they deserve.

40 Years of Trust

Established in 1985 and still independently owned. Our reputation has been built slowly, over decades — and we guard it fiercely.

After-Sales Support

We don't disappear after the sale. Our team is always available for advice, warranty queries, and ongoing instrument care.

Come and See Us in Hereford

Whether you know exactly what you're looking for or you're just beginning your journey with the guitar, we'd love to welcome you into the shop. No pressure — just great guitars and honest advice.

Browse Guitars Get Directions