Since 2012
Velocity's Story
Born from a passion for engineering and a love of the ride. This is who we are.
Since 2012
Born from a passion for engineering and a love of the ride. This is who we are.
The Beginning
Velocity Bikes started in 2012 in a small garage in Sheffield, South Yorkshire. Founder James Carter, a mechanical engineer and lifelong cyclist, was frustrated by the gap between mass-market bikes and truly race-ready machines.
He set out to build something different: bikes that combined aerospace-grade engineering with the soul of a hand-built machine. The first Velocity prototype was welded by hand, tested on the steep climbs of the Peak District, and refined through countless iterations.
Our Journey
From a garage startup to a globally recognised bike brand. Here is how the ride unfolded.
James Carter builds the first Velocity prototype in his Sheffield garage. Tested on Winnats Pass and the Snake Pass, it immediately attracts attention from local riders.
Demand outgrows the garage. Velocity moves into its first proper workshop in Kelham Island, Sheffield, and hires a team of five frame builders.
Launch of the Aero SL, our first full-carbon road frame. The bike wins multiple industry awards and puts Velocity on the national stage.
The Terra gravel range launches, followed by the Trail Pro mountain bike. Velocity proves it can dominate any terrain, not just tarmac.
Introduction of the E-Motion range with a fully integrated battery system. Partnership with leading motor manufacturers sets a new benchmark for e-bike performance.
Velocity opens its 20,000 sq ft headquarters and showroom in Sheffield, including state-of-the-art manufacturing facilities and a fitting studio.
With 12 bike ranges, 92 team members, and riders in 28 countries, Velocity continues to push the boundaries of what a bike can be.
What Drives Us
Every Velocity bike starts as a set of performance targets, not a price point. We engineer from the rider backwards: aerodynamics, stiffness, compliance, and weight are optimised before we even think about cost.
Our in-house team of 12 engineers uses computational fluid dynamics, finite element analysis, and hundreds of hours of real-world testing to ensure every frame meets our exacting standards. If it does not ride like a Velocity should, it does not ship.
Our People
Our team is made up of engineers, designers, and riders. Most of us commute by bike, race on weekends, and spend our holidays exploring new routes. We are not building bikes in a vacuum; we are building bikes we want to ride.
From the frame builder who rides the Peak District every morning to the aerodynamicist who races time trials, every Velocity team member brings real riding experience to the engineering process.
Get in Touch
Explore our full range of performance bikes, or visit our Sheffield showroom for expert fitting advice.